Contractual Brief
Definition
A contractual brief is a brief given by a client to a company who will carry out the relevant project, while ensuring they follow specific given guidelines. As it is a contractual brief, they will have to be careful to follow the guidelines carefully and precisely to conduct the product specifically to the needs of he client.
Summary
This seems to be a pretty standard brief in which the company that has to carry out the project who has agreed to he contractual brief has to carry out the project in a specific manner.
Communication in this brief type
Communication with the client would be regular to ensure the company carrying out the project would carry it out relevant to the given guidelines.
Time Management in this brief type
Time management would be important within a contractual brief, as the company carrying out the project would have most likely been given a time limit to complete the project.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of contractual brief
http://i.imgur.com/NXTVIpn.png
- Who the client is
- What product they require
- Timescale to deliver final product to client
- Who the target audience is
- What the legal and ethical issues and constraints are
The client is UK centre for carnival arts, they require a product to support the delivery of their creative learning program. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Negotiated Brief
Definition
A negotiated brief is a brief for a product that that been negotiated between companies for its creation. Different elements of the product and its creations will be altered when thoughts and opinions are shared between companies.
Summary
This brief is basically a brief that has been created by negotiations between two companies or more, for the creation of a final product.
Communication in this brief type
Communication is key to negotiate the brief and to create the final product, negotiations are unlikely to end upon finalization of the brief.
Time Management in this brief type
Time management will be negotiated upon drawing up the brief and will mos likely change as the product is being created.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of negotiated brief
http://www.celiacasanova.com/wp-content/uploads/2010/12/Negotiation_brief.jpg
The client is the person carrying out the brief, they require a collage product that will convey their vision of Lincoln. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in Lincoln and heir personal thoughts of Lincoln and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Formal Brief
Definition
A formal brief is a brief that is given to a company outlining the product that is required to be created, though this type of brief is very open for alterations, as long as the final product is made in the end. The company and client must formally agree to the brief, though it is not always legally binding.
Summary
This is basically a brief that must be formally agreed upon, tough it is not always legally binding.
Communication in this brief type
Communication is regular in this brief type, typically when drawing up the brief before formally agreeing upon it.
Time Management in this brief type
Time management will be agreed upon in the brief.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of formal brief
The client is the department of law and public safety, they require a product to support the funding to schools and if it needs to be changed. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Informal
Definition
An informal brief is a brief that is not documented and is usually more of a verbal brief. In this type of brief a client and the company which they have employed discuss the requirements for the product they will be making and agrees on the aims and expectations of the finalization of the project.
Summary
This type of brief is simply a brief that has been agreed upon, though not documented.
Communication in this brief type
Communication between the client and company agreeing to create a product within this brief, may be regular or irregular, though it wont be documented.
Time Management in this brief type
Time management will be agreed upon, during verbal agreement between the client and company offering its services, it will vary depending on what the project itself entails.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of informal brief
http://image.slidesharecdn.com/informal-120504044848-phpapp02/95/informal-brief-1-728.jpg
The client is a defendant of a Pepsi bottling company, they require a product that supplies evidence assuring the consistency and authenticity of the pricing of these products. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Definition
A commission brief is when a company will employ the services of another company to create and produce their product for them. The company that will employ the other company to make the product, may not require the product for themselves, but for another external company that has requested services through them. When the product is complete the company that gathered the resources for he creation of the product will receive commission for doing so.
Summary
A commission brief is basically a brief that states that the company receiving he brief will receive commission based on the work of another company, just for seeking out that companies employment and services.
Communication in this brief type
Contact between the external company that requires the product will be either non-existent or minimal, as most of the communication will be between the company requesting their services.
Time Management in this brief type
Time management will vary in different forms of briefs, the company receiving the commission will have to assign a time limit to the company who's services they have gathered to crate a product for he external company.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of commission brief
http://i.imgur.com/Sy7gTB3.png
The client is a representative for the tropical extravaganza 2011, they require a range of products to feature within their festival show. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Definition
A tender brief is when a client advertises their brief before a production company pitches a proposal to the client regarding their brief. The client will decided whether they want to hire the company if their pitch is successful and if they are they will be hired to take on the project described in the brief.
Summary
This is basically a brief that is advertised to more than one company by a client, before the client chooses who they wish to carry out their project, based on their pitch to the client.
Communication in this brief type
Communication will become more regular as the project is taken on by the chosen company to carry it out, though may be irregular when the client is deciding what compnay to take on for the completion of the project mentioned in the brief.
Time Management in this brief type
Time management will most likely be discussed upon a companies acceptance regarding the start of production, their will most likely be a time limit in placed for the whole length of production.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of tender brief
http://image.slidesharecdn.com/tender-120504045908-phpapp02/95/tender-brief-1-728.jpg?cb=1336107611
The client is Shetland arts, they require a product to support new funding for their company. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Definition
A co-operative brief is a brief in which more than one companies are hired by a client to work according to the given brief details. The cooperating companies must work to come up with agreement regarding which company is taking on certain aspects of the brief.
Summary
This is quite simply a brief that more than one company work on to create the final product for the client.
Communication in this brief type
Communication between the client will have to be regular to ensure all companies taking part of the project are doing what is required of them. Communication will also have to be regular between companies to ensure they are all working appropriately to the given deadline and to ensure they are creating what is required of them by the client.
Time Management in this brief type
Time management will have to be worked out appropriate to the client and their brief, as well as the companies involved in the creation of the clients product.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of co-operative brief
http://i.imgur.com/rIpdPdo.png
The client is a company called NAPSO, they require a product to advertise their methods of presenting information to other companies. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Competition
Definition
A competition based brief is when a client puts a brief forward that will be competed for by companies wishing to participate in the clients project according to the brief.
Summary
This is basically a brief that more than one Romany has a chance of being able to take on, depending on the clients final decision.
Communication in this brief type
Communication will be regular when the client is deciding who to take on for their project and even more regular when a company is chosen to carry out the project.
Time Management in this brief type
Time management will vary, depending on the clients brief and negotiations made with the chosen company to carry out the project according to the clients brief.
Technical Skills in this brief type
Varied forms of technical skills, like with all briefs would be required to carry out the required contractual project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly.
Career progression in this brief type
Like with all briefs, completing any project according to a given brief would greatly boost your chances of re-employment and you will be creating work that you could include in your portfolio, which would also boost your chances of employment, by showing various skills you have developed.
Example of competition brief
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3dJba8j8tKYjBdN25-2pdF2FYcb3agx0WsebRFS0gCdQLqxEpERwzQeOSsXciKhn9iZEuzasOK7_bbFGc242RIkmHMMnJL2oKRr7hc2e8RAm5TKJEB1VcfEcG8seJ3e424pKpkYpWCww/s1600/competition+brief.jpg
The client is the Sundance London Festival, they require a short film product to showcase at their festival. Varied forms of technical skills, like with all briefs would be required to carry out this project, some new skills mentioned within the brief may also have to be learnt to complete the project accordingly. The target audience for this brief is anyone interested in the company and their products or services. The brief must be carried out appropriately considering all legalities and protocols for creating a product.
Evaluating Client Briefs
Below are two more briefs I have annotated and evaluated in closer detail.
As you can see I have highlighted the key information in this brief and I have identified the main pieces of information
1. Who the client is
I have identified that the client for this particular brief is the Salford Royal NHS Foundation Trust.
The client requires someone to carry out the project of creating a 60 - 90 second short film, that needs to encourage visitors and patients to support and become a part of the NHS foundation trust.
3. Timescale to deliver final product to client
The final product will have to be submitted by Friday 8 June 2012, or it will not be considered for use by the client.
4. Who the target audience is
The target audience is patients and visitors to the Salford Royal NHS hospital.
5. What the legal and ethical issues and constraints are
- Any colours used within the final product have to be relevant to the NHS colour pallet.
- The name featured in the product must be ‘Salford Royal NHS Foundation Trust’ or ‘Salford Royal’ and not ‘Salford Royal Hospital’ or ‘Hope Hospital’ .
- The clients logo must appear at the start and end of the film
- At the end of the film, the credits must state that the product ‘was proudly made by local students from Salford City College for Salford Royal NHS Foundation Trust’.
1. Who the client is
I have identified that the client for this particular brief, again is the Salford Royal NHS Foundation Trust.
2. What product they require
The client requires someone to carry out the project of creating high quality film, that informs visitors to the hospital about the importance of washing their hands before leaving a ward.
3. Timescale to deliver final product to client
The final product will have to be submitted by Friday 8 June 2012, or it will not be considered for use by the client.
4. Who the target audience is
The target audience is visitors to the Salford Royal NHS hospital.
5. What the legal and ethical issues and constraints are
- Any colours used within the final product have to be relevant to the NHS colour pallet.
- The name featured in the product must be ‘Salford Royal NHS Foundation Trust’ or ‘Salford Royal’ and not ‘Salford Royal Hospital’ or ‘Hope Hospital’ .
- The clients logo must appear at the start and end of the film
- At the end of the film, the credits must state that the product ‘was proudly made by local students from Salford City College for Salford Royal NHS Foundation Trust’.
Both briefs are quite similar though convey all necessary information in order for a team or individual to be able to carry out the clients brief and come up with a final product.
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